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Showing posts from September, 2018

The dynamics between marketing and software development

This post has be "baking" in the back of my mind for quite a while now and I think it's almost done baking. I got the idea to write this post while I was working at my previous employer. There I would develop some pretty complicated functionalities that took a long time to develop with quite some effort. And after that I was frustrated because those functionalities were hardly used anywhere. So my question after that was why did we develop them anyway? After those incidents I happen to read about the release of some new mobile phone. I think it was the release of Samsung Galaxy S9. It had around 98% of the same features as the previous model, the S8, including the main functionalities used by everyone. The new functionalities were hardly used by anyone. But on the other hand it gave the consumers a reason to upgrade their phone. And it gave other consumers that were looking into buying a new phone a reason to buy a Galaxy S9 over another phone from another brand. As